Case Study: ESS, Inc. boosts brand awareness and leads with Anvil Media

ESS, Inc. boosts search impression share 115% with Anvil Media

ESS, Inc., a manufacturer of iron flow batteries, faced a challenge generating leads due to very low brand and product awareness. With a limited budget for paid campaigns, they engaged the vendor, Anvil Media, to increase awareness and leads.

Anvil Media implemented a refined paid search strategy using granular keyword targeting, negative keywords, and ad testing. This solution dramatically increased ESS, Inc.'s search impression share by 115% and improved conversion rates by 595%. The vendor also increased lead volume by 400% and drove down the cost per conversion by 68%.

ESS, Inc