Case Study: Enjoy Life Foods grows organic and paid search traffic with Anvil Media

Enjoy Life Foods grows organic and paid traffic in December 2016 with Anvil Media

Enjoy Life Foods, a company offering allergy-friendly foods, faced a challenge where its paid search and SEO efforts were cannibalizing each other. The company hired Anvil Media for SEM and SEO services. A specific issue arose when organic traffic for branded terms decreased, causing a budget strain as paid demand for those same terms increased.

Anvil Media's solution involved close monitoring and coordination between its SEO and Paid Media teams. They identified steady overall brand search volume and shifted paid budget from branded campaigns to non-branded areas where organic rankings were low. This strategy by Anvil Media increased the brand's overall search presence. As a result, by December 2016, both organic and paid traffic to the Enjoy Life Foods website grew, with paid search seeing impressive growth in unbranded traffic.

Enjoy Life Foods