Case Study: Enjoy Life Foods boosts conversions and exceeds paid search revenue goals with Anvil Media

Enjoy Life Foods boosts paid search revenue to 19% with Anvil Media

Enjoy Life Foods, a company offering allergy-friendly food products, engaged Anvil Media for both SEO and SEM services. Their challenge was to maximize overall digital performance, with specific goals to generate 15% of overall revenue through paid search and to increase high-quality traffic and conversions from organic visitors.

Anvil Media's solution involved testing and optimizing for specific allergen-related keyword phrases to attract highly qualified organic traffic. They also implemented remarketing campaigns to target interested visitors who had not yet purchased. As a result, overall site traffic quality improved significantly, and paid search revenue consistently exceeded its goal, generating over 19% of overall revenue in the final quarter of 2018.

Enjoy Life Foods