Case Study: Dormify achieves higher ROAS and lower CPA with Anvil Media's optimized Google Shopping campaigns

Dormify boosts ROAS 877.79% with Anvil Media

Dormify, an online retailer of chic dorm and apartment décor, faced a challenge with its Google Shopping campaigns achieving a negative return on ad spend (ROAS) and an above-target cost per acquisition (CPA). To address this, they partnered with the vendor Anvil Media.

Anvil Media implemented a strategy that involved auditing the existing campaigns and applying granular bid adjustments based on product performance. They used dynamic feed rules to segment products by price, sale status, and popularity, and applied negative keywords to reduce wasted spend. As a result, Anvil Media achieved a 64.97% decrease in CPA and an 877.79% increase in ROAS, all while using nearly half the previous month's ad spend.

Dormify