Case Study: Dormify increases ROAS and seasonal revenue with Anvil Media

Dormify boosts ROAS 678% MoM with Anvil Media

Dormify, an online retailer of chic dorm and apartment décor, faced the challenge of increasing its paid search revenue while achieving a positive return on ad spend (ROAS). The company partnered with the digital marketing agency Anvil Media to make this marketing channel a profitable and sustainable revenue source, particularly aiming to boost e-commerce sales at the end of the back-to-school season.

Anvil Media implemented a strategy that involved a thorough audit and restructuring of Dormify's AdWords account. This included creating new campaigns, updating ad copy and keywords, and optimizing Product Listing Ads. Through daily monitoring and optimization, Anvil was able to dramatically increase performance. The results were significant, with Anvil Media helping to increase Dormify's ROAS by 678% and overall revenue by 143% month-over-month, establishing paid search as one of its most profitable marketing channels.

Dormify