Case Study: Dakine achieves 12:1 ROAS with Anvil Media

Dakine boosts ROAS to 12:1 with Anvil

The customer Dakine, a leader in surf and snow sportswear, faced flat sales during recent winter seasons. To ensure improvement for the 2016 busy season, Dakine partnered with the digital marketing agency Anvil Media for PPC (pay-per-click) services following a website revamp.

Anvil created and A/B tested a series of engaging search text ads to help consumers connect with relevant products. This strategy delivered significant results, including a phenomenal 12-to-1 return on ad spend in the first quarter of 2016. The work by Anvil also drove a 162.5% improvement in click-through rate and reduced cost-per-click by 50.7% year-over-year.

Dakine