Case Study: Coastal Farm & Ranch boosts organic search and eCommerce sales with Anvil Media

Coastal Farm & Ranch boosts impressions 101.9% with Anvil Media

Coastal Farm & Ranch, a Northwest retail chain, wanted to expand its online presence and eCommerce sales by improving its website's organic search performance by the end of 2020. To meet this challenge, the company partnered with Anvil Media for its SEO services.

Anvil Media performed a technical SEO audit and implemented a strategy that included deploying schema markup to highlight products and restructuring content around fireplaces and stoves to align with search trends. As a result, Anvil Media helped Coastal achieve a 101.9% increase in daily impressions. Specific gains included a 275% increase in impressions for stove keywords and a massive 2,067% increase for fireplace-related keywords, significantly improving the site's search performance.

Coastal Farm & Ranch