Case Study: St. Louis Children’s Hospital improves compliant analytics and actionable marketing insights with Anvil Analytics + Insights

St. Louis Children’s Hospital streamlines analytics with Anvil Analytics + Insights, removing 17 GTM tags

St. Louis Children’s Hospital needed to enhance its data-driven marketing to reach more patients but faced challenges in obtaining deeper insights and ensuring compliance with new patient privacy guidelines. Their internal team had gaps in advanced analytics and navigating new requirements, so they partnered with Anvil Analytics + Insights for its expertise in custom, HIPAA-compliant analytics projects.

Anvil Analytics + Insights conducted a comprehensive audit of the hospital's Google Analytics and Google Tag Manager accounts. They delivered a detailed measurement plan, site-wide tagging recommendations, and specific guidance for implementing a server-side setup to protect patient data. This streamlined, secure infrastructure empowered the internal team to focus on generating valuable insights, allowing them to stop sifting through unnecessary data and start identifying actionable information to reach more patients.

St. Louis Children’s Hospital