Case Study: Planned Parenthood of the St. Louis Region expands abortion care access awareness with Anvil Analytics + Insights

Planned Parenthood of the St. Louis Region drives 639 conversions with Anvil Analytics + Insights

Planned Parenthood of the St. Louis Region faced the challenge of raising awareness for its new Regional Logistics Center, which provides critical support for patients seeking abortion care. Following the overturn of Roe v. Wade, this need became even more urgent as surrounding states enacted bans, requiring the organization to rapidly scale its outreach efforts across the region on a limited budget. They partnered with their long-time paid media vendor, Anvil Analytics + Insights, to manage this crucial campaign.

Anvil Analytics + Insights pivoted the existing paid media strategy, launching targeted Meta and paid search campaigns that were scaled based on a state's proximity to the center. This creative reallocation of the budget, which included leveraging a Google Ads grant, allowed for greater geographical coverage. The campaign executed by Anvil Analytics + Insights was highly successful, achieving a 9.9% click-through rate, a 3.9% engagement rate, and driving 639 conversions in the form of inbound calls from the targeted states.

Planned Parenthood of the St. Louis Region