Case Study: VPP Technologies improves traffic quality and stops affiliate fraud with Anura

VPP Technologies finds more fraudulent traffic in month one with Anura

VPP Technologies, a company operating in search arbitrage and as a direct Yahoo feed, was struggling to effectively identify and prevent fraudulent affiliate traffic, specifically click fraud and arbitration schemes. This challenge hindered their ability to scale and posed significant financial risks. They turned to the fraud detection solution from Anura for assistance.

By implementing Anura's solution, which included a definitive fraud verdict and a fast-acting API, VPP Technologies gained the confidence to invest in large amounts of traffic. The results were immediate, with Anura identifying more fraudulent traffic in the first month than any other solution. This partnership allowed VPP to stop a large-scale fraud event and scale their business in a way that was not previously possible.

VPP Technologies