Case Study: Successful Media achieves real-time, 99.999% accurate ad-fraud protection with Anura

Successful Media Ensures Fast and Accurate Fraud Detection with Anura

Successful Media was asked by a new client to route all new traffic through Anura’s ad fraud detection, but its CEO worried the tool might slow clicks or generate false positives. After evaluating Anura’s offering and speaking with the vendor, Successful Media tested the Anura Script™/Ad Fraud Solution to ensure it could meet their fast, click-driven workflow without degrading user experience.

Anura implemented the Anura Script™, a JavaScript real-time decisioning integration that returns fraud scores in milliseconds and can handle large spikes (e.g., 100,000 requests in hours). With a reported 99.999% accuracy in identifying fraud, Anura has protected Successful Media’s clients since 2020, preventing fraudulent users from seeing ads, reducing incidences of fraud and improving the rate of real, meaningful conversions.

Successful Media

Brett Kaufmann

Chief Executive Officer