Case Study: SmartFinancial achieves nearly doubled growth and consistent high-quality leads with Anura's ad fraud solution

SmartFinancial Uses a Smart Ad Fraud Solution to Drive Marketing Results

SmartFinancial, a nationwide insurance comparison marketplace operating in all 50 states and on track to exceed 10 million customers, faced significant ad fraud and lead-quality problems as it scaled digital advertising. After internal tools couldn’t stop fraud in real time, SmartFinancial evaluated third-party options and began trialing Anura’s ad fraud solution.

SmartFinancial A/B-tested and chose Anura for its user-friendly UI, superior data capture, and strong support; deploying Anura improved real-time fraud detection and lead quality, helped the company nearly double in size over several years, and put it on track to serve 10 million customers. SmartFinancial also shares Anura-derived analytics with partners to help the industry fight fraud and credits Anura with consistent, measurable marketing improvements.

SmartFinancial

Lev Barinskiy

Founder and CEO