Case Study: Randall-Reilly cuts ad fraud and improves marketing ROI with Anura

Randall-Reilly cuts ad fraud by 20% with Anura

Randall-Reilly, a data and analytics company, was concerned about potential ad fraud affecting its online marketing leads and form fills. They needed a reliable solution to identify fraudulent activity without generating false positives that could harm their business and their clients' operations. This led them to the vendor Anura and its ad fraud solution.

Anura's solution accurately identified that 20% of Randall-Reilly's leads were fraudulent, with no false positives. This allowed Randall-Reilly to recover wasted ad spend from traffic providers and significantly improve the quality of data passed to their clients. By implementing Anura, Randall-Reilly proactively stopped fraud, reduced its risk footprint, and drastically cut its ad fraud rate over four years.

Randall-Reilly