Case Study: Randall-Reilly achieves major ad fraud reduction and recovers wasted ad spend with Anura

Randall-Reilly Cuts Ad Fraud and Improves Marketing ROI with Anura

Randall-Reilly, a Tuscaloosa-based data and analytics provider serving industries like transportation, faced growing concern about ad fraud undermining its lead generation and downstream customer relationships. After ReCAPTCHA produced unreliable results and the team worried about false positives and wasted ad spend, Randall-Reilly engaged Anura and tested Anura’s ad fraud solution (including its Search and Social Protect™ feature) to investigate and verify the scope of the problem.

Anura’s solution identified that roughly 20–25% of Randall-Reilly’s leads were likely fraudulent, a finding Randall-Reilly validated internally, enabling them to recover ad spend via traffic provider credits and dramatically reduce fraudulent leads over the following four years. By using Anura, Randall-Reilly improved service quality to clients, shrank its downstream risk footprint, and proactively blocked bad traffic—delivering measurable cost recovery and cleaner, more reliable lead data.

Randall-Reilly

Dennis Evanson

Compliance Officer and QA Director