Case Study: QuinStreet blocks fraudulent traffic and boosts conversions 20–25% with Anura

QuinStreet Implements Anura to Block Fraudulent Traffic, Boosting Client Confidence

QuinStreet, a leading performance marketing company, faced significant fraudulent traffic in its media network that undermined client metrics and publisher relationships. After finding its homegrown detection insufficient, QuinStreet selected Anura—implementing Anura Script and Direct—to identify suspicious traffic while minimizing false positives and protect client ROI.

Anura’s real-time detection and blocking allowed QuinStreet to stop fraud before it entered the network, reduce time spent investigating suspicious traffic, and restore client confidence; QuinStreet reported conversions increased 20–25% with no change in budget allocation and fewer client issues. The Anura implementation was seamless, improved publisher-quality visibility via its dashboard, and delivered measurable improvements in performance and margin protection.

QuinStreet

Marty Collins

Senior Vice President of Corporate Development, Legal and Compliance