Case Study: VPP Technologies achieves rapid click-fraud detection and confident traffic scaling with Anura

Managing Affiliate Fraud Getting Ahead of Click Fraud & Arbitration

VPP Technologies, a long-standing direct Yahoo feed in Search Arbitrage, was losing revenue and skewing campaign performance to click fraud and arbitration schemes that traditional detection tools couldn’t reliably stop. They engaged Anura’s fraud detection solution — including its fast, simple API and real-time dashboard — to gain decisive, actionable visibility into invalid traffic.

Anura integrated with VPP Technologies’ in-house systems, and within the first month found more fraudulent traffic across VPP’s network than any other solution, enabling the team to stop a large-scale fraud event early. With rapid algorithm updates, responsive support, and real-time blocking via Anura, VPP scaled confidently, invested in much larger traffic volumes, and materially reduced bot-driven and arbitration losses.

VPP Technologies

Nick Szabo

Revenue Ops Director