Case Study: LeadThink increases deep analytics reporting and improves campaign ROI with Anura

LeadThink Increases Deep Analytics Reporting With Use of Anura

LeadThink, a performance-based marketing firm that scales proven products and services across social, search, display and email channels, struggled to get granular, real-time ad fraud and traffic-quality analytics from previous vendors. To solve this, LeadThink selected Anura’s ad-fraud analytics platform to provide deep, actionable reporting and publisher-level insights that their campaigns required.

Anura’s solution—installed via a simple backend tag and supported by dedicated Customer Success—gave LeadThink an intuitive, pivotable dashboard and automated, detail-rich reports that delivered immediate, actionable data. The result: instant improvement in campaign ROI, dramatically increased organizational ad-fraud insight, and independent validation that 100% of leads Anura flagged as “bad” were indeed bad, prompting LeadThink to transition to using only Anura.

LeadThink

Ophir Laizerovich

President and Co-Founder