Case Study: Launch Potato improves fraud detection and campaign accuracy with Anura

Launch Potato filters traffic in milliseconds with Anura

Launch Potato, a digital media company, faced significant challenges with ad fraud, particularly within their gaming and sweepstakes verticals where campaigns were highly susceptible to bot attacks and fake leads. Their existing fraud mitigation methods were not precise enough, leading to concerns about protecting client ad budgets and maintaining campaign ROI. To address this, they partnered with Anura for its fraud detection solution.

By integrating Anura's API and scoring tools, Launch Potato gained the ability to accurately assess and filter traffic in milliseconds, effectively identifying fraud while eliminating false positives. This solution provided them with the confidence to acquire more legitimate traffic and even pursue new types of media. The team at Launch Potato highlighted the value of Anura's raw data access and proactive customer service, resulting in a material reduction in fraud and improved campaign economics for their clients.

Launch Potato