Case Study: Empire Solar achieves zero bot leads and stronger marketing performance with Anura

Empire Solar eliminates bot submissions by 100% in a week with Anura

Empire Solar, a residential solar installer, faced a significant challenge with bot traffic accounting for up to 40% of its daily lead submissions. This wasted marketing spend and overwhelmed its call center with fake inquiries. The company implemented Anura's real-time fraud detection solution to address this problem and block bots at the source.

By using Anura, Empire Solar achieved a 100% reduction in bot submissions within the first week. This elimination of fake leads improved call center efficiency, allowing sales teams to focus solely on real prospects, and enabled advertising platforms to optimize campaigns using clean conversion data. The vendor, Anura, provided a solution that delivered immediate and lasting results.

Empire Solar