Case Study: Digital Media Solutions achieves growth and higher ROI through accurate ad-fraud detection with Anura

Digital Media Solutions Growing Their Company Due to Accurate Ad Fraud Detection

Digital Media Solutions, a fast-growing independent performance marketing company (including its Best Rate Referrals division), faced rising fraudulent traffic from affiliates that was lowering lead quality and buyer value. To tighten fraud protection they adopted Anura, implementing the Anura Script and using Anura’s Dashboard for deeper, click-level fraud detection.

Anura’s Script and dashboard gave Digital Media Solutions granular visibility by affiliate ID, subID, geo and network, allowing real-time blocking of bad clicks and clear reasons for flags. Using Anura, they stopped over 80% of traffic from a specific provider at the click level, prevented invalid leads from reaching buyers, increased client spend and boosted ROI—demonstrating measurable growth driven by Anura.

Digital Media Solutions

Joe D'Aloia

Director of Campaign Operations