Case Study: Apollo Interactive achieves superior fraud detection and isolates fraudulent traffic with Anura

Anura’s Best-in-Class Dashboard Allows Apollo Interactive to Deep-Dive Campaigns to Isolate Fraudulent Sources

Apollo Interactive, a digital media company specializing in insurance lead generation, needed a more accurate ad fraud protection vendor with strong customer service. After testing Anura’s ad fraud detection platform and dashboard (the Anura code was placed across Apollo’s brands), they discovered pockets of bad traffic their incumbent provider had missed.

Anura implemented its code and best-in-class dashboard to provide lightning-fast, drillable analytics (OS, data center, source/sub-source analysis) and hands-on support, allowing Apollo to isolate fraudulent sources rather than relying on a single aggregate score. The result: Anura caught $10,981 in fraud revenue in the first month and identified 235% more fraud than a major competitor, reducing payouts on non‑human leads and improving campaign transparency.

Apollo Interactive