Case Study: Launch Potato achieves 90% reduction in ad fraud with Anura

Anura delivers 90% reduction in fraud for Closed Loop client

Launch Potato faced a surge of fraudulent and fake clicks that was degrading performance in their paid search and paid social campaigns. After seeing the effectiveness of a previous ad-fraud vendor wear off and experiencing poor customer service, they evaluated a new solution from Anura — using the Anura Dashboard/ad fraud detection to identify and filter fraudulent traffic while minimizing false positives.

Anura was deployed alongside the incumbent solution and quickly demonstrated results: within a month Launch Potato saw a 90% reduction in fake leads. Anura’s platform analyzes hundreds of data points per interaction (claiming >99.99% assessment accuracy), reduces false positives on high-value conversions, enables exclusion audiences, and delivered notably responsive customer support throughout the engagement.

Launch Potato

Justin Lincoln

Digital Advertising Manager