Case Study: Closed Loop achieves 90% reduction in fraud with Anura

Anura delivers 90% reduction in fraud for Closed Loop client

Closed Loop, led by Digital Advertising Manager Justin Lincoln, was seeing a dramatic increase in fraudulent and fake clicks that degraded paid search and paid social campaign performance. After the incumbent vendor’s effectiveness waned and service lagged, Closed Loop evaluated alternative solutions and trialed Anura’s ad fraud detection (Anura Dashboard) to protect client campaigns from invalid traffic.

Anura ran alongside the incumbent solution and quickly proved more effective: within a month Closed Loop saw a 90% reduction in fake leads, with Anura’s detection minimizing false positives on high‑value conversions and delivering responsive support. The Anura Dashboard’s real‑time analysis of hundreds of data points stopped most fraudulent activity before it wasted ad spend, measurably improving campaign accuracy and ROI.

Closed Loop

Justin Lincoln

Digital Marketing Manager