Case Study: BriteBox achieves accurate fraud detection and 420+ manual hours reclaimed with Anura

Accelerating Performance for BriteBox Through Analytics Depth and Reduction in Manual Processes

BriteBox, which operates multiple lead-generation websites in the financial vertical (rent‑to‑own, credit comparison, housing and catalog cards), faced large volumes of spoofy traffic and a heavy manual burden to keep traffic clean. To increase transparency and reduce human review, BriteBox implemented Anura—using Anura Script and Anura Direct and the Anura Analytics dashboard—to identify risky publishers, devices, OSes, geographies and SubIDs.

Anura provided real‑time pre‑bid and post‑click fraud identification plus deep analytics into SubIDs and publisher behavior, allowing BriteBox to remove bad sources sooner and have more productive conversations with partners. The impact: Anura processed over 18 million requests with zero false positives, freed up 420 man‑hours this quarter by eliminating manual fraud work, improved overall traffic quality, and enabled BriteBox to reinvest savings into higher‑quality traffic and more valuable leads.

BriteBox

Penny Lee

Head of Sales