Case Study: Major Web Services Company eliminates affiliate fraud and boosts agility with Anura

A global web services Company uses anura to Eliminate affiliate fraud And increase agility

Major Web Services Company, a global provider of media content and subscription services running on the AWS Flow Framework, was hit by sophisticated affiliate fraud that generated many chargebacks and put their AWS standing at risk. After finding few vendors that handled affiliate-level fraud, the company evaluated Anura’s cloud-based ad fraud detection solution and began a trial that led to full production deployment.

Anura’s machine‑learning platform, drill‑down reporting, and real‑time alerts let the Major Web Services Company quickly identify and prune fraudulent affiliates, back up claims with evidence, and monitor fraud as a KPI. Deployed in January/February 2020 and delivering results in under six months, Anura delivered immediate ROI, eliminated false positives, reduced chargebacks and reputational risk, and increased the company’s operational agility.