Case Study: Email Agency Prevents $143,000 in Invalid Traffic with Anura

How Email Agency Prevented$143,000 in Invalid Traffic in Just One Month with Anura

Email Agency, an insurance-focused marketing agency, needed to protect its reputation and client trust as it expanded into the auto insurance market. Working with unfamiliar affiliates and media buyers increased the risk of invalid and fraudulent traffic, and even small amounts of bad traffic could hurt compliance, waste spend, and damage relationships. To address this, Email Agency turned to Anura and its fraud detection and traffic validation tools, including Anura Script and the Law Logic platform.

Anura integrated into Email Agency’s campaigns and proprietary software to identify fraudulent traffic in real time before it reached clients or reporting. The results were immediate: Anura uncovered a large-scale spoofing effort and helped prevent $143,000 in fraudulent traffic liability in just one month. With Anura in place, Email Agency was able to scale into new verticals with cleaner traffic, stronger compliance, and greater confidence.

Email Agency

Shane Bader

Vice President of Digital Strategy