Case Study: EMTV Removes 11% Invalid Traffic with Anura

How Anura helped Engage Media fight against invisible invalid traffic

EMTV, a multifaceted ad network, publisher, and tech partner specializing in CTV and OTT, was struggling with skewed campaign data that made optimization difficult and undermined advertiser trust. Their traffic quality issues were driven by invisible invalid traffic (IVT) from bot farms, spoofed apps, and fake IPs, but the source wasn’t clear until they turned to Anura.

Using Anura Direct across bidding environments and servers, EMTV gained real-time visibility into bids, impressions, and traffic sources, allowing them to identify and remove hidden IVT quickly. Anura helped EMTV uncover that 11% of traffic came from just two partners, which they removed in under 30 days, resulting in immediate improvements in traffic quality and greater confidence to scale safely.

EMTV

Shahar Kadayer

Chief Marketing Officer