Case Study: SpaceJet cuts fraudulent traffic and boosts ROI with Anura

How SpaceJet Cut 21% Fraudulent Traffic and Achieved a 12% Increase in ROI

SpaceJet, a performance marketing network in ad tech, needed a better way to identify good traffic from bad as affiliate fraud, manufactured clicks, and bot activity began inflating numbers and wasting ad spend. They were using LinkTrust for tracking and attribution, but manual analysis and hyper-segmentation weren’t enough to catch fraudulent traffic in real time.

To solve this, SpaceJet integrated Anura with LinkTrust to add real-time fraud detection and blocking to its attribution stack. With Anura, SpaceJet blocked 21% fraudulent traffic on one media buy and achieved a 12% increase in ROI, giving the team greater visibility, more accurate attribution, and confidence to scale campaigns profitably.

SpaceJet

Dom Shipley

VP of Technology