Case Study: Vivid Experience reduces ad spend by 50% and boosts ticket sales with Anuncia Google Ads

Vivid Experience cuts ad spend by 50% with Anuncia

Anuncia partnered with Vivid Experience, a UK-based corporate and private event specialist, to address challenges with Google Ads tracking across their five separate websites and to build more profitable campaigns that could reduce overall annual ad spend.

By implementing tracking improvements in Google Analytics and then optimizing the Google Ads account to focus on the most profitable audiences and keywords, Anuncia dramatically increased ROI. The results included a nearly 50% reduction in year-on-year ad spend while maintaining booking numbers, with over 96,500 tickets sold and 40% of all sales coming from Google Ads.

Vivid Experience