Case Study: RAFATRAD achieves 400% revenue growth with Anuncia's Google Ads optimisation

Rafatrad boosts Google Ads revenue over 400% with Anuncia

The customer, Rafatrad, the trading arm of the RAF Association charity, faced the challenge of scaling their neglected Google Ads account with a limited budget. Performance was flat and inconsistent, with surges only during major seasonal events. Vendor Anuncia was tasked with driving consistent sales year-round despite data gaps from cookie consent issues.

Anuncia's solution involved extensive ad copy rewriting, restructuring campaigns, and creating highly targeted seasonal strategies. This approach delivered transformative results for Rafatrad, including a 400% revenue increase in the first half of the year and a consistent ROAS over 15x. Anuncia's efforts doubled yearly revenue and led to record-breaking campaigns that frequently exceeded sales targets.

Rafatrad (RAF Association Trading Arm)