Case Study: Into Film achieves 400% more film club account creations with Anuncia's Google Ads and video campaigns

Into Film boosts film club account creations 400% with Anuncia

Into Film, a UK charity that provides film resources for young people and educators, approached Anuncia for specialist support with their Google Ad Grants and remarketing campaigns. Their initial challenge was to increase the number of film clubs launched in UK schools, with their Google Ads activity being a core pillar for driving interest from teachers.

Anuncia rebuilt the Google Ad Grants account with innovative campaigns focused on tighter themes and optimized keywords. They also ran a comprehensive YouTube advertising campaign. The results were fantastic, with film club account creations increasing by 400% and new user accounts up by nearly 300% in the first quarter. The video campaign also delivered over 298,000 views at a cost-per-view three times lower than before.

Into Film