Case Study: Spark 44 achieves 50% faster processing with AntWorks RPA

Spark 44 Cuts Processing Time by 50% with AntWorks RPA

Spark 44, a leading advertising agency that manages Jaguar Land Rover’s online vehicle Configurator, faced a time-consuming, error-prone process of ingesting and reformatting large volumes of unstructured input data into spreadsheets—requiring 15,000+ staff-hours and 12 dedicated employees and causing delays and high attrition. To address this, Spark 44 engaged AntWorks and deployed QueenBOT RPA to automate the capture and digitization of unstructured data feeding the Configurator.

AntWorks’ QueenBOT RPA curates and captures data, applies business rules and recursive testing, and checks website content to ensure accurate updates. The solution cut processing time from 10 hours to under 3 hours, delivered a +75% reduction in manual effort, a 50% reduction in end-to-end process time, +98% content matching accuracy (89% overall accuracy), achieved ROI within 12 months, and materially improved employee morale and productivity by freeing staff for higher-value work.

Spark 44

Emma Forster

Managing Director