Case Study: Regional Grocery Chain achieves an 8% margin lift and defends market share with Antuit's AD-IN promotion-pricing solution

Regional Grocery Chain Optimizes Promotion Pricing to Compete More Effectively

Regional Grocery Chain faced intense price pressure from big‑box competitors like Walmart and had been matching lowest local prices at the cost of margins. To find a sustainable way to compete without “giving away the store,” the retailer engaged Antuit and its AD-IN weekly ad circular optimization solution to better understand shopper behavior and improve promotional pricing.

Antuit used transaction and loyalty data, predictive analytics, price‑elasticity modeling and demand curves within AD-IN to analyze hundreds of pricing decisions and recommend optimal product mix, price points and ad placement. Antuit’s approach delivered front‑page forecast accuracy of 82% and inside‑page accuracy of 92%, uncovered an average margin improvement of 8%, helped defend market share, and produced a rapid return on investment and increased shopper loyalty.