Case Study: Nutritional Products Company achieves higher ROI and per‑store revenue lift with Antuit's Test & Learn program

Nutritional Products Company Improves Financial Health with Test and Learn Program

Nutritional Products Company needed a simple, reliable way to measure the revenue lift, margin impact and overall effectiveness of promotions before committing to nationwide rollouts. To solve this, the company engaged Antuit and its “Test And Learn” program to bring predictive analytics into promotional decision‑making.

Antuit implemented an analytics‑powered Test And Learn approach that matches test and control markets (and creates pseudocontrols when needed) using demographics, sales mix, seasonality and other data. In the first six months Antuit helped test more than 30 promotions, measuring lifts as small as 0.1% with strong statistical confidence, producing profiles of top‑performing locations and enabling more targeted rollouts — which increased campaign ROI and revenue lift per store.