Case Study: Leading Beverage Company achieves accurate 6-month promotional forecasts and higher ROI with Antuit

New Forecasting Solution Boosts Beverage Company’s Promotional Results

Leading Beverage Company faced persistent difficulty forecasting the impact of promotions and planning promotion strategies six months in advance, lacking the insight needed to decide which brands, channels, and promotional levers would maximize ROI. To reduce decision turnaround time and improve forecast accuracy, the company engaged Antuit to provide a predictive promotion forecasting solution.

Antuit built a simulator-based forecasting tool using open-source analytics and a simulator front end that models promotions at channel, banner, brand, SKU, week, and intensity levels to estimate incremental lift and ROI, forecast baselines and demand drivers, and visualize competitor and SKU effects. Deployed on managers’ laptops to replace spreadsheet processes, the Antuit solution enabled rich what‑if scenario testing, improved confidence in six‑month planning, faster decision cycles, and measurable process and forecasting improvements that drive higher volume, revenue, margin, and promotional ROI.