Case Study: Footwear & Sports Apparel Retailing Company achieves 10% sell-through increase and 6% gross margin lift with Antuit

Markdown Optimization Scores 6% Increase in Gross Margin and Boosts Sell-through by 10%

Footwear & Sports Apparel Retailing Company faced sluggish sell-through and rising aged inventory because markdowns were driven by historical intuition rather than localized, data-driven pricing. They engaged Antuit to implement a more disciplined approach using Antuit’s markdown pricing optimization solution to minimize margin erosion while improving sell-through and scaling the approach globally.

Antuit developed a data-driven markdown optimization strategy deployed across the U.S. and Europe, introducing more granular discount buckets and automated recommendations. As a result, Antuit’s solution boosted sell-through by 10%, increased gross margin by 6%, raised average unit retail by roughly 2–3%, reduced inventory carrying costs and markdown management workload, and delivered measurable improvements in revenue within weeks.