Case Study: Luxury Ecommerce Retailing Company boosts customer loyalty and marketing ROI with Antuit

Luxury Ecommerce Retailer Improves Promotional Offers & Increases Customer Loyalty with Advanced Analytics

Luxury Ecommerce Retailing Company, a Singapore-based e-commerce luxury retailer operating across eight countries, was struggling to drive repeat purchases and customer loyalty despite having extensive account and behavioral data. To turn dormant data into action, the company engaged Antuit to design and deploy a marketing analytics program — including a recommendation engine, predictive Purchase Propensity models and a tailored marketing analytics framework — to better identify and engage high-value customers.

Antuit segmented customers using RFM scoring (discovering four distinct clusters), built Purchase Propensity models and a Customer Migration Matrix, and implemented a test-and-control framework to guide targeted promotions and exclusive preview offers. The Antuit solution, rolled out first in Singapore, produced measurable lift: marketing ROI improved by 5–20% across the portfolio and activity and “stickiness” among the most coveted customers increased.