Case Study: Leading Restaurant Chain achieves $5–7M/month in incremental sales with Antuit's personalization solution

Leading Restaurant Chain Capitalizes on the Power of Personalization in a Loyalty Program

Leading Restaurant Chain, a fast-casual brand with nearly 2,000 outlets and about 20 million loyalty members, found its loyalty card emails were underperforming and wanted to increase ticket size, profit, and visit frequency. The company engaged Antuit to revamp the loyalty program using its predictive marketing and personalization capabilities to better time and tailor email content for individual customers.

Antuit ran a pilot that ingested and analyzed customer and message data, coded message attributes, and deployed an AI-driven personalization model; the pilot (≈10% of members) boosted email open rates by up to 30% and lifted sales to pilot customers by more than 10% versus controls. After full rollout, Antuit’s solution drove $5–7 million in incremental sales per month among loyalty members, with projected additional revenue up to $200 million annually, and Antuit is expanding the approach to non‑loyal customers, digital menu boards, kiosks, and catering/cross‑sell algorithms.