Case Study: Orix anticipates doubling website conversion rates with Antuit's AuriQ Essentia behavioral analytics

Insurance Company Anticipates Doubling of Website Conversion Rates with Advanced Behavioral Analytics

Orix, a global financial services company including Orix Life Insurance, saw increased website traffic but needed to significantly improve conversion rates and reduce customer acquisition costs by better leveraging multiple data sources. To address this, Orix engaged Antuit and used Antuit’s AuriQ Essentia data lake and marketing analytics services to turn disparate demographic, online/offline and ad-response data into actionable customer insight.

Antuit created detailed digital profiles, clustered and segmented targets, and built decision-tree and propensity-to-convert models to identify who to reach, when, and by which channel. Those insights produced specific action plans for personalized messaging and timing; as a result Orix gained clearer buying-behavior insights, optimized targeting and campaign tactics, and expects the website visitor-to-customer conversion rate to double while improving marketing efficiency.

Orix