Case Study: Leading Canadian food retailer achieves up to 400% higher redemption rates and $20M incremental revenue with Antuit

Food Retailer Rings Up Higher Margins & Increases Traffic with Personalized Promotions

Food Retailing Company, a prominent grocery chain, was seeing much lower-than-expected response rates after expanding its direct marketing and needed a more effective way to increase store traffic, shopper loyalty and protect margins. They partnered with Antuit, using Antuit’s personalization solution and targeting engine to leverage loyalty and transactional data to improve promotional relevancy.

Antuit scored offers for relevancy, created one-to-one personalized offers, optimized the promotional portfolio within budget and delivered value-based messages digitally while avoiding private-label cannibalization. Antuit’s targeting and personalization algorithm boosted redemption rates by as much as 400% and generated $20 million (USD) in incremental revenue, while improving traffic and loyalty.