Case Study: Large Canadian Food Retailing Company achieves increased customer loyalty and 2–5% sales uplift with Antuit offer optimization

Food Retailer Deploys Offer Optimization to Increase Customer Loyalty & Sales

Large Canadian Food Retailing Company needed to improve a faltering loyalty-driven direct marketing program that produced weak response rates and declining vendor interest. To become market leaders in personalized offers they engaged Antuit to provide a more sophisticated offer matching engine and offer optimization capability to match buyer personas, product/category and store context at scale.

Antuit delivered an insights-driven offer optimization solution—scoring offers per customer, filtering to avoid private-label cannibalization and repetition, dynamically allocating spend, and using an optimal allocation algorithm to respect vendor budgets and profitability constraints. As a result Antuit helped the retailer earn more customer loyalty, generate a 2–5% uplift in sales, double campaign response rates, quadruple several vendor offer redemption rates, and produce thousands of personalized offers per week.