Case Study: Leading Beverage Company achieves improved margins and market-share growth through pricing optimization with Antuit

Beverage Company Improves Margins and Adjusts Prices While Increasing Market Share

Leading Beverage Company faced the challenge of improving margins through price adjustments without losing market share in a geography where promotional tactics were prohibited. They engaged Antuit to analyze sales data and build an advanced competitive pricing solution—using choice-set and linear mix models plus time-series analysis—to quantify price sensitivity and recommend optimized pricing by brand and channel.

Antuit implemented its modeling IP to identify true competitors, SKU elasticities and lifecycle disruptions (including a factory outage that caused temporary share loss) and delivered targeted price recommendations and assortment insights. As a result, Antuit’s work enabled the Leading Beverage Company to enact focused price changes (for example, competitively repricing a high-ABV six-pack), restore and grow market share, and improve margins while providing a complete set of SKU-level revenue, volume and margin trade-offs for ongoing optimization.