Case Study: Leading Beverage Company boosts gross profit and achieves up to 300% brand-switch uplift with Antuit

Beverage Company Improves Gross Profit with a Promotions Strategy

Leading Beverage Company faced weak and costly promotional performance across three key brands and lacked visibility into which promotions delivered revenue and margin by channel. They engaged Antuit for a machine learning–driven trade promotion analytics and simulation capability to diagnose promotional ROI and create actionable “golden rules” to guide future spending.

Antuit analyzed 12 months of data and 75 promotions across mass, supermarket and convenience channels, producing a scorecard and rules that showed misallocated brand/channel pairings, revealed pack size and brand (not price) as primary drivers, and identified a 300% uplift opportunity through targeted brand switching. By applying Antuit’s recommendations—promote only for high-uplift occasions, set a 200% uplift threshold, and downplay the unprofitable flagship—the Leading Beverage Company rebalanced promotions, achieved significant increases in promotional volumes, and realized millions in additional sales and savings.