Case Study: Leading Aesthetics Company achieves up to $50M annual incremental sales through personalization with Antuit

Aesthetics Company Generates Up to $50m Uptick in Sales Through Personalization Strategy

Leading Aesthetics Company, which sells high‑consideration aesthetic products and services both direct-to-consumer and through medical providers, faced the challenge of getting more value from a 3 million‑member loyalty program that generated about $15 million annually and had only roughly half of members active. To drive deeper engagement and higher lifetime value, the company engaged Antuit to apply personalized, data‑driven marketing and predictive analytics to a rewards program unlike typical low‑cost retail programs.

Antuit built sophisticated segmentation and lifetime‑value algorithms, creating “motivation profiles” and deploying its personalization engine and campaign execution tools to target the right customers with the right offers at the right time. As a result, the program’s members—already about 50% more valuable than non‑members—are being better activated and the company is on track to grow incremental program value to about $50 million annually, a more than three‑fold increase attributed to Antuit’s solution.