Case Study: WRTN achieves natural AI storytelling and companionship at scale with Claude by Anthropic

WRTN pioneers AI entertainment and storytelling across Asia with Claude

WRTN, a leading consumer AI aggregator in South Korea and Japan, faced a significant challenge in the Asian market with a large gap between AI power users and the mainstream population, particularly those over 40 who were unfamiliar with the technology. Their challenge was to bridge this divide and compete with larger players by making sophisticated AI accessible to everyday users. They turned to vendor Anthropic and its Claude Platform to power their service.

By implementing Anthropic's Claude, WRTN enhanced its platform with natural and engaging AI capabilities, specifically noting Claude's superior ability to understand and emulate human language in Korean. The solution powered interactive storytelling, companionship, and productivity tools for their users. As a result, WRTN now serves 4.5 million monthly active users and is rapidly closing the competitive gap in the Asian market.

WRTN

Djay Lee

CPO and Co-founder