Case Study: SK Telecom enhances customer support with Claude from Anthropic

SK Telecom enhances customer support for millions of Koreans with Claude in Amazon Bedrock

SK Telecom, Korea's leading telecommunications provider, faced the challenge of maintaining its 27-year customer service excellence amid the unique demands of Korea's fast-paced culture. They needed to bridge service gaps between their traditional call centers and modern chat support while preserving personalized, culturally nuanced interactions. To address this, they partnered with vendor Anthropic to implement the Claude platform through Amazon Bedrock.

By deploying Claude, Anthropic provided SK Telecom with an LLM solution focused on brand safety, natural communication, and seamless integration. The solution featured In-Call Assist for real-time agent support and in LLM response quality ratings and a 68% reduction in low-quality responses

SK Telecom

Eric Davis

Head of AI Tech Collaboration Group