Case Study: Scribd boosts content discovery and engagement with Claude by Anthropic

Scribd, Inc. boosts content discovery and engagement with Claude

Scribd, Inc., a multinational technology company, faced a significant challenge with user-generated content on its platforms, Scribd and SlideShare. Approximately 70% of uploaded documents lacked quality metadata like titles and descriptions, making it difficult for users to discover content. To address this, Scribd turned to Anthropic for a solution using the Claude AI platform.

By implementing Claude, Scribd was able to automatically generate high-quality, AI-generated metadata for its vast content library. The solution from Anthropic successfully scaled to process over 100 million documents. This led to a 70% improvement in content with quality metadata and drove a measurable 7% increase in user sign-ups and subscriptions, significantly boosting engagement across its global platforms.

Scribd

John Strenio

Data Scientist