Case Study: Lotte Homeshopping improves QA efficiency with Claude from Anthropic

Lotte Homeshopping improves QA efficiency and partner satisfaction with Claude and Sendbird

Lotte Homeshopping, a major Korean home shopping operator, faced significant delays in its product launch process due to communication bottlenecks between its quality assurance (QA) teams and product partners. The vendor, Anthropic, provided its Claude AI model, which was integrated via the Sendbird messaging platform, to address these challenges.

By implementing Claude through its AI assistant named Moni, the company automated the analysis of test reports and documentation, providing partners with 24/7 support. This solution from Anthropic processed an average of 53 partner questions daily and successfully reduced inquiries to human QA staff by 30-40%, greatly improving partner satisfaction and operational efficiency.

Lotte

Oh Ju-young

Lotte