Case Study: Cox Automotive doubles lead responses with Anthropic's Claude in Amazon Bedrock

Cox Automotive transforms car sales with Claude in Amazon Bedrock

Cox Automotive, the world's largest automotive services and technology provider, faced the challenge of efficiently generating high-quality, tailored content across its portfolio to save time on marketing and communications for dealers and consumers. They turned to Anthropic, leveraging the Claude AI model family available through Amazon Bedrock, to meet their rigorous standards for enterprise AI deployment.

By implementing Claude, Anthropic provided a solution that delivered significant results. Cox Automotive more than doubled consumer lead responses and test drive appointments through its VinSolutions CRM platform and achieved 80% positive feedback from sellers using AI-generated listings. The use of Claude also drastically reduced content creation time, allowing for same-day deliverables while maintaining quality and generating over 9,000 client deliverables.

Cox Automotive

Ben Flusberg

Chief Data Officer