Case Study: Washington State Employment Security Department improves Labor Market Information website accessibility and usability with Anthro-Tech

Washington State Employment Security Department surveys 398 customers and audits 57 pages with Anthro-Tech

The Washington State Employment Security Department needed to redesign its Labor Market Information website, which users found overwhelming, dense, and difficult to navigate. This poor user experience was causing customers to seek out costly alternatives. To address this challenge, the department partnered with vendor Anthro-Tech to create a more customer-friendly and accessible website.

Anthro-Tech implemented a solution based on comprehensive user research, including stakeholder interviews and customer surveys. They conducted a comparative review of best practices and mapped the content ecosystem to create a data-driven roadmap for the redesign. The impact provided ESD with actionable upgrades and compelling evidence to make a clear case to stakeholders for meaningful changes, prioritizing human-centered design to make the website more intuitive and accessible.

Washington State Employment Security Department